Alcohol Addiction – More than Meets the Eye
October 13, 2016


Alcohol Addiction – More than Meets the Eye

A fake Instagram account recently drew real attention to the “filtered” life of social media. Part of a campaign created by Addict Aide, a French organization working to raise awareness about drug, alcohol, and other types of addiction, @louise.delage portrays a young woman living a seemingly-glamorous life of carefree travel and adventure. The account was intended to highlight how alcohol addiction can be hidden – and even flaunted –  in plain sight.

BETC, the Ad agency responsible for @louise.delage, wanted to “create a person people would meet every day but would never suspect had an alcohol abuse problem.” Every photo posted to the page includes “Louise” posed with some form of spirit or cocktail, and no one seemed to notice. This campaign highlighted one of the biggest controversies surrounding social media; the public sees a beautiful girl living a wonderful life, and fails to see the unhappy, troubled girl with an alcohol addiction.

In the United States alcohol is the most commonly used addictive substance, and one in 12 adults abuse or depend on alcohol. @louise.delage serves as a sobering reminder that as common and dangerous as addiction is, it isn’t always easy to identify. Below is a list of questions, provided by the National Institute on Alcohol Abuse and Alcoholism (NIAAA), that can help to assess if you or a loved one is suffering from alcohol abuse.

In the past year, have you or a loved one:

If you are concerned that you or a loved one are suffering from alcohol addiction, don’t hesitate to get help. At New Start, Inc., our staff provides support and treatment for those seeking help with alcohol addiction recovery at our intensive outpatient addiction treatment center. For more information about our IOP for alcohol addiction in West Palm Beach, please call 1-844-TALK-ANS.


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